Great Moments in Business Journalism
futureofcapitalism.com

From an article in the print editions of today's Wall Street Journal that was posted to WSJ.com on December 9 at 6:18 p.m. The print headline was "McDonald's Sales Promise Little Mirth":

More disappointment is expected to be on the menu at McDonald's Corp.

After the burger giant last month reported the first drop in monthly sales in nine years, all eyes will be on November same-store sales, which McDonald's plans to report on Monday.

But not much has changed at McDonald's or in the economy since October.

"People are not looking for a big improvement," said Sanford C. Bernstein analyst Sara Senatore. "The macro environment isn't much better. They had very good trends this time last year, so their comps are getting tougher and will be for the next couple of months."

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Great Moments in Business Journalism
futureofcapitalism.com

From an article in the print editions of today's Wall Street Journal that was posted to WSJ.com on December 9 at 6:18 p.m. The print headline was "McDonald's Sales Promise Little Mirth":

More disappointment is expected to be on the menu at McDonald's Corp.

After the burger giant last month reported the first drop in monthly sales in nine years, all eyes will be on November same-store sales, which McDonald's plans to report on Monday.

But not much has changed at McDonald's or in the economy since October.

"People are not looking for a big improvement," said Sanford C. Bernstein analyst Sara Senatore. "The macro environment isn't much better. They had very good trends this time last year, so their comps are getting tougher and will be for the next couple of months."

Read More...