Buffett and Pricing Power
futureofcapitalism.com

The Wall Street Journal has a column trying to explain the $9.7 billion purchase of fuel additives company Lubrizol by Warren Buffett's Berkshire Hathaway. From the Journal's explanation:

4. It has pricing power.

Mr. Buffett recently said "the single most important decision in evaluating a business is pricing power. If you've got the power to raise prices without losing business to a competitor, you've got a very good business."

Read More...

Buffett and Pricing Power
futureofcapitalism.com

The Wall Street Journal has a column trying to explain the $9.7 billion purchase of fuel additives company Lubrizol by Warren Buffett's Berkshire Hathaway. From the Journal's explanation:

4. It has pricing power.

Mr. Buffett recently said "the single most important decision in evaluating a business is pricing power. If you've got the power to raise prices without losing business to a competitor, you've got a very good business."

Read More...