Kelvin MacKenzie - Wikipedia, the free encyclopedia
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It was MacKenzie who cemented the (Sun) paper's image as a right-wing tabloid, not only greatly increasing its circulation and dramatically heightening its profile, but also making it infamous in the eyes of the British public for its attacks on left-wing political figures and movements and its sensationalist front-page celebrity "exposes", which frequently turned out to be misleading or outright false, with MacKenzie presiding over many of the biggest controversies in the paper's history. Critics accused the paper of exaggerating or even inventing news stories under MacKenzie (on some occasions this was proven to be the case[2]) and of severely dumbing down public discourse. The paper was frequently accused of promoting jingoism, racism, homophobia, and intolerance.[2] However, MacKenzie is quoted as saying in the early 1980s (on the subject of how he perceived his target audience and how he approached journalism): You just don't understand the readers, do you, eh? He's the bloke you see in the pub, a right old fascist, wants to send the wogs back, buy his poxy council house, he's afraid of the unions, afraid of the Russians, hates the queers and the weirdos and drug dealers. He doesn't want to hear about that stuff (serious news). —[5] MacKenzie has also stated that he feels that his own spell as editor of The Sun had a "positively downhill impact on journalism".

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