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  California Outlaws Asking for Zip Codes The California state supreme court has ruled that retailers can't ask customers for their zip codes. The Los Angeles Times and Associated Press have news stories, but none get into just how ridiculous is the ruling, or the law on which it is purportedly based. For one thing, if a customer doesn't want to provide the retailer a zip code, the customer can always just refuse and see what happens. I've done this from time to time and I've yet to have my money or payment refused. And if the retailer refuses to close a sale without a zip code, nothing is stopping the customer from walking out of the store and making a purchase instead at some other merchant who demands less personal information. California Outlaws Asking for Zip Codes The California state supreme court has ruled that retailers can't ask customers for their zip codes. The Los Angeles Times and Associated Press have news stories, but none get into just how ridiculous is the ruling, or the law on which it is purportedly based. For one thing, if a customer doesn't want to provide the retailer a zip code, the customer can always just refuse and see what happens. I've done this from time to time and I've yet to have my money or payment refused. And if the retailer refuses to close a sale without a zip code, nothing is stopping the customer from walking out of the store and making a purchase instead at some other merchant who demands less personal information.
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