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Whole Foods Amazon Price Cuts
smartertimes.com

Times coverage of the Whole Foods "price cuts" associated with Amazon's purchase of the grocer has been astonishingly gullible and lame.

A page one news article by Nick Wingfield and David Gelles appeared under the print headline "Amazon's First Act at Whole Foods: Slash Prices." That article included not a single actual price. I mean, there were references to company stock prices in the article, but the only reference to food prices that included actual numbers was a quote from "Brittain Ladd, a strategy consultant who previously worked for Amazon on its grocery business." The Times quoted Ladd as saying, "I won't be surprised if some prices are lowered 15 percent to as high as 25 percent in some categories."

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Kevin Granville

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