A New York Times dispatch about the Four Seasons restaurant and its co-owner includes this sentence: "On Thursday, Mr. Niccolini, dressed, as always, in a dark suit, appeared subdued and businesslike as he greeted lunchtime customers and chatted with dining room captains and other employees."
It's just demonstrably false that Mr. Niccolini is "always" dressed in a dark suit. I've seen him at the restaurant in a light gray suit, maybe with a bit of a stripe (maybe the one he is wearing in this New York Post photo). The Wall Street Journal has pictures of him at home in a turtleneck, khakis, and a red vest. There's a web site with a photo of him in the Hamptons in a blazer and light-colored trousers.
Unless the Times reporter follows Mr. Niccolini around all the time, how would the reporter know what the restaurateur "always" wears, anyway?