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Lost at Lands' End
smartertimes.com

A New York Times business section article by Rachel Abrams about Lands' End reports, "If you bought an item from Lands' End recently, you probably did so in Sears. At the beginning of last year, 274 Lands' End shops were inside the retail giant, while Lands' End operated just 16 of its own stores."

This is inaccurate. In fact, if you bought an item from Lands' End recently, you probably did so not in a Sears, but from your computer at your home or office. This is especially true of New York Times readers, who are probably more likely to be Internet users and less likely to be Sears shoppers than the overall population. But it's true overall; according to a recent Land's End SEC filing, "Online sales represented approximately 80% of our U.S. consumer revenue in 2013, up from approximately 20% in 2002."

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Rachel Abrams

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