A Times news article criticizing actress Scarlett Johansson's work for SodaStream reports:
In a promotional video about the making of the SodaStream commercial scheduled to air during the fourth quarter of the Super Bowl, Ms. Johansson mentioned that she was particularly drawn to the product for ethical reasons — that it eliminates the need for plastic soda bottles, which contaminate the environment.
That's inaccurate in two ways. First, it inaccurately describes the claim made by Ms. Johansson in the video. She never says the SodaStreem eliminates the need for plastic soda bottles. Second, the product in fact does not eliminate the need for plastic soda bottles. There may be one version that has glass carafes, but by far the largest seller is the product that works with a re-usable plastic bottle.